Aaroh - Effective marketing campaigns for SMEs and NGOs

Defined your growth objectives?

Create the growth through expanding your audience.

Aaroh is connecting Saintgits to untapped audiences.

Marketing critical to your growth and no CMO?

For higher revenues, engaging users was critical.

CMO on Demand helped Vantage Circle gain traction with users.

Aligned to your Stakeholders?

NGOs need to stay aligned to their donors.

Aaroh did gap analysis and built capacity for better donor relationships.

Our Services

Aaroh enables start-ups, SMEs and NGOs to scale up and grow by providing top-tier marketing consulting via CMO on demand and flexible execution with the unique Marketing on Tap offering for outsourced services. Founded by 3 industry veterans, Aaroh works as your dedicated sales and marketing partner.

CMO on Demand Marketing on Tap

Our Work

Our Founders

Arundhati Mukherjee

Arundhati Mukherjee

Marketing and communications leader with over 21 years in diverse industries like IT, Auto components, Hospitals, Consumer Durables, Education and building materials - go to market strategy, brand positioning, brand building, crisis communications, marketing campaign (digital and offline)

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Asha Nirmal

17 years of Product Development experience in Printing, Banking and General Insurance domains. She has worked for companies like Electronics For Imaging (EFI), Australia & New Zealand Banking Group (ANZ) and Tata Consultancy Services (TCS).

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Balaji Singh Chowhan

Balaji Singh Chowhan

More than 24 years of experience of CSR project management, disaster risk reduction including responding and preparing for disasters, fund raising, bilateral cooperation, advocacy, corporate social responsibility, consulting, training, and institutionalization of best practices.

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Client Speak

Saintgits has a relationship of trust with Aaroh. Often they have the fiduciary responsibility for a significant part of our marketing budgets. Alignment to our objectives and transparency in the reporting have ensured that we develop a completely open relationship. In the past 1 year, Aaroh has transformed both our offline and digital presence. Aaroh has worked with our large leadership team, 4 colleges with 8 different kinds of audiences, and our lean marketing team to take complete charge to deliver growth and results at critical times. Today, Aaroh is an integral part of our leadership team.

Punnoose George, Chairman
Saintgits Group of Institutions

We recognised marketing as a key component of our growth strategy and selected Aaroh to review our marketing strategy and presence, both online and offline. Aaroh's analysis and recommendations have been insightful, providing a refreshing, methodical approach for our customers in addition to brand alignment for our audience and online presence, amongst others. We are in the process of implementing the recommendations and will continue engaging to improve our alignment to market, audience and customers as our business grows.

Partha Neog, CEO
Vantage Circle

The United States Forest Service’s recent focus has been on using various media platforms to showcase its history of working with key Indian government partners on matters of biodiversity and forestry. Aaroh helped us identify our target audience and craft a communication strategy that served our vision for this project. Our experience with Aaroh could not have been better; the professionalism and expertise provided to us was thoughtful, strategic and innovative. We are very happy with the final product and the attention it has received online. We hope to work with Aaroh again in the future.

Julie Hundersmarck
United States Forest Service

Aaroh has the unique value proposition of having the capacity to construct innovation ecosystems and programming coalitions around a network alliance or organization development theme. It was a pleasure and a great learning experience working with them on the civil society organizations’ capacity building work, a vital part of the Health Finance and Governance project’s governance remit.

Lysander Menezes, Chief of Party, Health Finance and Governance Project
ABT

Blog

Product Launch image

Creating an Effective Product Launch Campaign

Posted by Arundhati Mukherjee

Gone are the days when you could write a catchy jingle, create an iconic image, a line or two of content and then cross your fingers that good results would follow. In today’s buyer-centric economy, the strategy has to change … Read More

January 23, 2018 Featured Post

marketing strategy

Marketing: Spending vs Investing

Posted by Asha Nirmal

In Digital Marketing, there’s a short game (spending) and long game (investing) to getting customers and sales, but most people have no patience or means to justify playing the long game. This presents an opportunity for any company looking for … Read More

December 9, 2017 Featured Post

sme image

Marketing approach for an SME

Posted by Arundhati Mukherjee

SMEs generally have a great story to tell. Strong subject matter expertise, growth from small entrepreneurs to well established businesses, brand stories with which customer connect like no other, strong customer relationships that have endured years of transactions, etc. However, … Read More

November 14, 2017 Featured Post