Asha is a technology professional with 17 years of Product Development experience in Printing, Banking and General Insurance domains. She has worked for companies like Electronics For Imaging (EFI), Australia & New Zealand Banking Group (ANZ) and Tata Consultancy Services (TCS). Asha has developed and supported one of the flagship Web-to-Print Ecommerce platforms for EFI, which is centrally hosted in cloud and being used by customers across 5 continents. She has led development teams spread across multiple geographies including India, USA and Germany. Her main focus is expanding the platform and customer base through innovation. Her team has bagged two Must see ’em awards in 2011 and 2012 from Graph Expo, the annual trade show in Print Industry held at Chicago, for innovations in ‘Sales and Order Entry’ category. She has also won ‘Avishkar’ award in 2013, the annual Innovation competition at EFI, for ideating ‘Job Assembler’ a pre-press process which reduces wastage and saves money of EFI’s customers. She has introduced features like Cross Media Marketing, address list purchase and direct mail automation in Web-to-print platform to expand Printing industry to digital marketing Industry.
Asha received her B.Tech. in Electrical and Electronics Engineering from University of Kerala, India and Executive MBA from Haas School of Business, University of California, Berkeley.