CMO On demand

Scaling up? New markets? New geographies? New technologies and product lines? With higher stakes, professionalizing of your organization, the need to present a robust image to your audience becomes critical to your success. DIY marketing is now a risk given … Read More

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Creating an Effective Product Launch Campaign

Gone are the days when you could write a catchy jingle, create an iconic image, a line or two of content and then cross your fingers that good results would follow. In today’s buyer-centric economy, the strategy has to change … Read More

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marketing strategy

Marketing: Spending vs Investing

In Digital Marketing, there’s a short game (spending) and long game (investing) to getting customers and sales, but most people have no patience or means to justify playing the long game. This presents an opportunity for any company looking for … Read More

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Marketing approach for an SME

SMEs generally have a great story to tell. Strong subject matter expertise, growth from small entrepreneurs to well established businesses, brand stories with which customer connect like no other, strong customer relationships that have endured years of transactions, etc. However, … Read More

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Outsourced Marketing 101

Marketing is an integral function of an organisation. Led by the leader of the organisation itself. Earlier support functions like IT, HR, Accounting, payroll, etc have been outsourced. Can Marketing be outsourced? This function defines your brand, your image, your … Read More

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WYSIWYG – No Jargon, No marketing speak, No tech speak

The one question every business owner should ask – how can we help alleviate a pain point for our customers? The seemingly obvious answer is often not so simple to arrive at! We have realized through our interactions with several … Read More

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