Expanding into Overseas Markets?

Aaroh empowered the Swiss-based world’s number 1 hospitality management college to connect with the Indian community

Expanding into Overseas Markets?

Aaroh empowered the Swiss-based world’s number 1 hospitality management college to connect with the Indian community

Context

The oldest and most prestigious Hospitality management college in Switzerland desired greater representation in its student body from India – a globally sought-after community.

CMO on Demand: Understanding an audience

  • Developed surveys and questionnaires to determine strategic areas to develop
  • Disseminated relevant surveys for students, counsellors and parents
  • Developed a consolidated message hierarchy for the Indian market
  • Developed the right strategy for the college’s conversation with the student community in India seeking to study abroad
Ehl marketing
Ehl message house

Marketing on Tap: Increasing Brand Visibility

  • Improved quality of interest by igniting the institute’s vision and culture in this new market through various platforms like educational websites, student counsellors, etc.
  • Developed testimonial films recording the experiences of Indian alumni
  • Developed the complete online advertising program and content for landing pages for generating enquiries

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