Apricot

Context:

 

Apricot was developed as a value proposition modeled around offshore marketing services. Aaroh developed its brand architecture, content and web strategy in addition to establishing a partnership for the offshore model of delivery

 

 

  • Comprehensive consulting to establish delivery model and messaging to flesh out the offshore model – global standards, cost effective, no fuss, quick delivery for a geography which has scarce human capital to deliver on their marketing needs locally
  • Determined strategic direction for the brand and its attributes including the selection of visual identityfor evocation and a fresh look
  • Having built this thoroughly scalable model from scratch, Aaroh is all set to deliver across cities, states, country borders and time zones
  • Built a single page parallax website with exclusive design & SEO friendly content