SAINTGITS: Building A Brand

Context:

Saintgits Group of Institutes runs leading courses in Kerala through its college of Engineering, Management Institute and the College of Applied Sciences. The Group needed to improve its messaging, clean up its visual identity and create a robust online presence.

 

CMO on Demand: Marketing Strategy and Planning

  • Sharpened positioning for this reputed chain of educational institutions in South India
  • Developed brand positioning, brand identity, core values, vision, mission statement, visual identity and content guidelines
  • Through in-depth consultation, we helped the leadership align a diversified set of institutions (with multiple stakeholders) to common goals

 

Saintgits then appointed Aaroh as their overall marketing consultant to support their complete online presence and digital marketing initiatives for the year.

 

Digital Strategy:

  • Developed the approach for Saintgits’ primary asset – the website
  • Developed end-to-end digital campaign plans for different parts of the year
  • Developing their all round digital presence with aligned messaging, look and feel
  • Helping Saintgits reach out to a wider set of students looking for a strong career

 

Marketing on the Tap: Campaign roll outs

  • Improving the Website Search ability through onsite and offsite SEO initiatives
  • Consolidating and transforming social media presence for each of the colleges and through official pages, regular updates as per messaging hierarchy
  • Managing Facebook/Twitter/Instagram pages – creating content calendars through regular in person meetings with key leadership of individual institutes
  • Increasing Social Media engagements for the College Fests and other extra curricular activities
  • Developing content and managing YouTube Channel
  • Developing paid and organic campaigns to engage more students from Kerala and other states and countries