Author Archives: Arundhati Mukherjee

Know when it’s time for a CMO on demand

Know when it’s time for a CMO On Demand

Increased globalization has led to organizations facing multiple marketing challenges, especially with the onset of new market trends, heavy competition, evolving technology and empowered customers. Transformation and reinvention of the marketing strategies as well as business models is the need … Read More

CMO on Demand

CMO On demand

Scaling up? New markets? New geographies? New technologies and product lines? With higher stakes, professionalizing of your organization, the need to present a robust image to your audience becomes critical to your success. DIY marketing is now a risk given … Read More

Pruducto Launch

Creating an Effective Product Launch Campaign

Gone are the days when you could write a catchy jingle, create an iconic image, a line or two of content and then cross your fingers that good results would follow. In today’s buyer-centric economy, the strategy has to change … Read More

WYSIWYG – No Jargon, No marketing speak, No tech speak

The one question every business owner should ask – how can we help alleviate a pain point for our customers? The seemingly obvious answer is often not so simple to arrive at! We have realized through our interactions with several … Read More

Marketing approach for an SME

Marketing approach for an SME

SMEs generally have a great story to tell. Strong subject matter expertise, growth from small entrepreneurs to well established businesses, brand stories with which customer connect like no other, strong customer relationships that have endured years of transactions, etc. However, … Read More

outsourced marketing

Outsourcing Your Marketing Services

Marketing is an integral function of an organisation. Led by the leader of the organisation itself. Earlier support functions like IT, HR, Accounting, payroll, etc. have been outsourced. Can Marketing be outsourced?  This function defines your brand, your image, your … Read More

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