SAINTGITS: Defining Growth Objectives

Aaroh is connecting Saintgits to untapped audiences

Context

Saintgits Group of Institutions in Kerala comprises of College of Engineering, Institute of Management and the College of Applied Sciences. NBA Accredited courses, ranked No 2 in Kerala – with a geographically limited reach. Saintgits needed to be seen and heard in larger parts of Kerala, neighboring states and some other countries in order to attract high quality students from these geographies.

CMO on Demand: Marketing Strategy and Planning
  • Sharpened positioning by developing key messaging aligned with the organizational objectives and changing audience set
  • Developed brand positioning, brand identity, core values, vision, mission statement, visual identity and content guidelines
  • Developed end-to-end digital campaign plans for different parts of the year
  • Created a robust online presence for Saintgits and engaged the community on the key events at Saintgits
  • Launched a comprehensive digital campaign to improve their visibility across the state to increase the number of applications from students keen to explore the courses offered by Saintgits
sanitgits
Saintgits Marketing on tap
Marketing on the Tap: Campaign roll outs
  • Revamped the website, improving the ranking in search engines through onsite and offsite SEO initiatives
  • Consolidating and transforming social media presence for each of the colleges and through official pages, regular updates as per messaging hierarchy
  • Managing Facebook/Twitter/Instagram pages – creating content calendars through regular in person meetings with key leadership of individual institutes
  • Increasing Social Media engagements for the College Fests and other extra curricular activities
  • Developing short filmsfrom the variety of exciting events at Saintgits and managing YouTube Channel to give the audience a glimpse on “Life at Saintgits”
  • Developing campaigns to engage more students from Kerala and other states and countries
We recognised marketing as a key component of our growth strategy and selected Aaroh Marketing and Communications to review our marketing strategy and presence, both online and offline. Aaroh's analysis and recommendations have been insightful, providing a refreshing, methodical approach for our customers in addition to brand alignment for our audience and online presence, amongst others. We are in the process of implementing the recommendations and will continue engaging to improve our alignment to market, audience and customers as our business grows.

Partha Neog, CEO
Vantage Circle
The United States Forest Service’s recent focus has been on using various media platforms to showcase its history of working with key Indian government partners on matters of biodiversity and forestry. Aaroh Marketing and Communications helped us identify our target audience and craft a communication strategy that served our vision for this project. Our experience with Aaroh Marketing and Communications could not have been better; the professionalism and expertise provided to us was thoughtful, strategic and innovative. We are very happy with the final product and the attention it has received online. We hope to work with Aaroh Marketing and Communications again in the future.

Julie Hundersmarck
United States Forest Service
Aaroh Marketing and Communications has the unique value proposition of having the capacity to construct innovation ecosystems and programming coalitions around a network alliance or organization development theme. It was a pleasure and a great learning experience working with them on the civil society organizations’ capacity building work, a vital part of the Health Finance and Governance project’s governance remit.

Lysander Menezes, Chief of Party, Health Finance and Governance Project
ABT
I feel proud for outsourcing my marketing to your company.

Dinesh Mahajan, Managing Director
Prakash Labels
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