Prakash Labels: A Journey from reliability to innovation

Aaroh is working with Prakash Labels to redefine the marketing strategy for Sales growth

Prakash Labels: A Journey from reliability to innovation

Aaroh is working with Prakash Labels to redefine the marketing strategy for Sales growth

Context

Prakash Labels is a 25-year old organisation with deep technical expertise offering labelling and Auto ID solutions to companies across various industry segments and geographies. Prakash wants to grow their labelling business three times the existing revenue and recognised marketing as a key area of improvement if they had to achieve that.

CMO on Demand: Marketing Strategy, Messaging, Brand Development

 
  • Sharpen audience segmentation and positioning by developing key messaging aligned with the organizational objectives and culture
  • Created brand messaging to have a consistent communication across all media channels. Mapping their current brand positioning to a future brand positioning
  • Created visibility for all the Business Units within the logo unit
  • Initiating end-to-end digital campaign plans
  • Helping them develop their CRM and create upselling programs for their rich customer base of 25 years

Marketing on Tap: Asset Development

 
  • Developed the logo, website, corporate brochure and all sales collateral including content, structure aligned to the company’s new messaging, vision, mission and brand values
  • Created a Sales catalogue for better business pitches
  • Developed complete set of stationery and collateral to reemphasise their visual identity and messaging
  • Created an internal communication material for the launch to create alignment within the overall team for the core values and key messages

Impact

  • Redefined the brand identity
  • Created an image which can help the sales team to approach marquee clients
  • Restructuring sales processes through implementation of CRM and identifying opportunities within existing client organisations
  • Helping mine data from 25 years to create new connects and build on existing connects
  • Creating a milestone based road map for growth using multiple channels
  • Helping Prakash Labels as an organisation to create a journey from an image of Reliability to the vision of being recognised as a solution provider and Innovator

Let’s Talk

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